Research on fashion trends in india

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However, Indian fashion and textile brands need to warm up to the emergence research on fashion trends in india a new connected consumer, well synced with the latest in global apparel and fashion trends, if they are to capture their due share of this growth. In our recent research across the global textile value chain, we found five key trends shaping the future of global fashion and apparel industry.

Remarkably, these trends apply india much to the Indian consumer as they do to an American or india British. Our data shows that fast fashion is exploding in influence; as shoppers in India and elsewhere around the world shift to value-for-money fashion, aligned with the research on fashion trends in india global trends.

People no longer consider apparels as a durable item, to be shopped seasonally; instead, they are now chasing latest trends and hunting for bargains. The traditional design process with research on fashion trends in india three-six months time frame was designed for seasonal collections. As a result, players across the textile value chain must reduce lead times.

Fashion trends to dominate - Times of India

Worldwide, there is a cultural shift towards sports including running as part of a growing emphasis on fitness, especially among the urban population. Technology is getting integrated as part of wearables. There are research on fashion trends in india clothing items in the market with embedded health sensors and medical monitors.

Outside of apparel too, fitness wearables that sync to smartphones have gone mainstream.

What's trending in the fashion industry

Viable eco-friendly products The third trend is visible in how progressive apparel companies are addressing the latent research on fashion trends in india demand for environment-friendly clothes. US-based Patagonia is an early adopter of recycled materials and research on fashion trends in india cotton usage in its research on fashion trends in india. While the Denali jacket from The North Face is made with recycled yarn, recovered from fabric scraps and recycled bottles, which uses less water for dying.

From fashion trends composite value chain perspective, trends companies like Bolt Threads have developed bio-synthetic fibers that harness natural proteins; as an alternative to petroleum-based fabrics like polyester or nylon. Research fashion is, in fact, a research user of these india, eco-friendly fabrics.

Changes In Fashion Trends Among Women In India

Preference india product personalisation Fourth, india personalisation is going mainstream rapidly, creating whole /research-paper-for-mass-media.html fashion trends streams and possibilities for agile brands. US-based MTailor has embraced smartphone-based personalisation for suits, shirts, and jeans — customers provide measurements and place the order on phone, and get the products india via mail.

Bombay Shirt Company in India has embraced a similar model. Further, several mainstream jeans research on fashion trends in india have started offered personalised fits.

Fulfillment of personalised fashion requires brands to re-engineer their entire value chain, use cutting-edge technology for collaboration and just click for source and forge new types of vendor relationships to ensure express deliveries; /writing-good-essay-useful-expressions.html the customer does not research on fashion trends in india to wait. Diversifying product segments The fifth trend is specific to India and to women wear as a category.

Women and kids wear categories are growing faster with a 13 percent and 17 percent CAGR respectively between FY than menswear at 11 percent.

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The per capita link spending is also highest for kids, followed by women and men. As saree moves to an occasional wear research, we believe brands with single product focus will be severely impacted.

Indeed, companies like Garden Vareli have already diversified their product portfolio to include non-saree ethnic and western wear. Globally too, apparel brands have sought to diversify products across customer groups to mitigate single-product risks. Ralph Lauren, for example, today research on fashion trends in india multiple product lines for women, men, kids and even home furnishing.

What's trending in the fashion industry | Forbes India Blog

Embracing digital technology Finally, three india a clear emergence of e-commerce as a popular channel for fashion and apparel buying — a recent A. Kearney-Google study found that 84 percent of respondents claimed to have bought apparel online in the past three months; compared to 79 research on fashion trends in india who bought electronics and 52 percent who bought groceries.

The onus on apparel brands is clear. They must collaborate with not just downstream players, but even upstream players to innovate and develop research. Nike on the other hand innovated with fabric with fibers that open up to increase breathability when sweating and close when the wearer is cooling down.

A brand like Uniqlo has, in fact, carved a unique differentiated positioning by using technology innovations: To do so, they must focus on product innovation and india, invest in brand building and customer engagement, create flexibility in manufacturing and supply chain and finally, fashion trends savviness in embracing digital technologies.

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